Smart

TECHNOLOGY FOR SERVING QUALITY OF LIFE.

The economic and financial global crises have accelerated the search for alternative business models. The aim of this article is to describe the main characteristics of smart companies capable of overcoming the shortcomings of the current economic system.

After conducting a general review of the main studies related to this area, we conclude that there is a need for smart companies championed by leaders who promote the use of information technologies and communication as means of improving citizens’ quality of life.

Society requires companies and customers to act in the free market in a fair, ethical, caring and responsible manner, as economic growth must be made compatible with the distribution of wealth.

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